Thursday, 27 September 2012

Marketing, production, distribution and exhibition








Usually films are made after being inspired by something, like a certain event in life, someone could have influenced you to come up with one, or maybe you just came up with a genius idea on the spot. However, in all, making a film requires a fair bit of skill and these are the steps that are taken when making a film:
* Pre-production - Preparations are made for the shoot, in which cast and film crew are hired, locations are selected, and sets are built. The development stage, in which the ideas for the film are created, rights to books/plays are bought, etc., and the screenplay is written, occur before Pre-production. * Production - The raw elements for the finished film are recorded. * Post-Production - The film is edited; production sound (dialogue) is concurrently (but separately) edited, music tracks (and songs) are composed, performed and recorded, if a film is sought to have a score; sound effects are designed and recorded; and any other computer-graphic 'visual' effects are digitally added, all sound elements are mixed into "stems" then the stems are mixed then married to picture and the film is fully completed.
A good film to use as an example to show how difficult it is to make a film is “Avatar”; the film from original writing to release, took about 15 years; the workings to create the movie itself took about 4 years. James Cameron had to wait several years for the right technology to be created to film the movie. In that time all he could do was wait and hope for the best.
Once the film is made and ready for showing several different methods are used to advertise it:
* Posters - A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something
* Publicity - The notice or attention given to someone or something by the media.
* Trailers - Advertising in advance by broadcasting excerpts or details.
* Shouts outs – Usually done by celebrities or people revolving around that related area. E.g. Films, books, games, etc.
To get the film to sell a lot, the producer usually does a research on the kind of people who would be interested in seeing the particular kind of film they made. They don’t want to release the film in places where no one would be interested, but rather in places where the film could sell out in a matter of days. Putting an action film where the majority of the locals are of old age (not saying old people don’t like action films) may results in low-sale, however, sticking it somewhere like London, where the majority of people are young and youthful may have a different and more positive outcome.
The majority of people now our days go to the cinema to watch a new movie, but some tend to get the habit of just staying at home and finding it online thanks to the “clever clogs” that decide to illegally film it and stick it on the internet. Due to this, the film industry has lost several millions of pounds in tickets sold and DVDs bought. Some online websites that work alongside the film industry now offer films on command for a small price to pay. The money is equally distributed between the website owners and the film industry, the majority of the money is used to maintain the site and keep the customers happy which results in again more money being made.

Thursday, 20 September 2012

Production, Distrubution, Marketing, Exhibition



Production, Distrubution, Marketing and Exhibition



Production:
There are 9 stages involved in producing a film which are:
      Film concept
      Writing your script
      Drawing your storyboards
      Film budget
      Cast and crew
      Locations
      Shooting script
      Scheduling
      Equipment that will be needed
Film concept:
      An idea what the film is about to get a basic knowledge.
Writing your script:
·         Be organised, keep writing any new ideas as they may become useful.
Drawing your story board:
To get a rough idea of at least one scene in the movie
Film Budget:
Be aware not to go over your actual budget
Cast and crew:
Make sure you know how you want the actor to be. Don’t just chose the first one have a couple of actors and see if they fit in the role.
Location:
Travel to many location to see where it fits in your movie.
Shooting script:
A shooting script is essentially a script that breaks the film into scenes, placed in sequence as they are to be filmed on location.
Scheduling:
Plan your day-to-day journey. It will be less stress for you and more time to spend on filming.
Equipment:
Make sure you get the best resources to make your film great. Example your digital video camcorder.
The making of the series of Fast and Furious needed the locations which set what type of cars they chose to use.  For example fast and furious Tokyo drift was mostly promoting east Asia cars. The stages involved in the series are location, film concept, cast and crew and etc.

Distribution:
Ways in which movies gets distributed is by cinemas after being release. After a couple of weeks, depends how rated the movie is, it gets sent on sky movies, Netflix, love film etc. there the movies will stay there for a long, long time. Then about six months after release movie gets send to dvd/Blu-Ray.
Marketing:
Marketing is the most important part of the movie industry as the more the movie gets promoted, the more likely you are going to make a profit.
The ways in which movies gets promoted are:
·         - Movie gets promoted on the newspaper
·        -  Movie gets promoted from the internet, twitter, Facebook other sites.
·        -  From a song
·       -   From merchandising (drinks, toys)
The tips to make profits are by making a good advert. Which means the film makers will always use the best bits/parts to show the audiences on a TV advert. Adverts are usually not longer than 30 seconds where it is shown between TV shows etc. By posters, they will either make the more beautiful person to stands out in the poster. Or if the actor or actress is well known. They will stand out more. Nowadays movies are also being promoted on websites that gets more customers daily. It is usually on top or on the right or left side of the page where when you click on the advert. It sends you to a particular website.
The production company can produce toys, and drinks to target kids, of course only if the movie relates to them. The children get these toys and then ask their parents to take them to see it in the cinema, which will lead to over 2 tickets getting purchased.

Exhibition:
Nowadays audiences can engage in films by watching off the internet from websites such as lovefilm.com. There are also many other websites where you do not need to subscribe and watch it illegally. People can wait for about 6 months so it can be release to Blu-ray and DVDs. Or we could go to the cinema and watch it there.
Hi :)